Taking a Traditional Commercial into the World of AI
The commercial itself was a relatively simple story to shoot traditionally — a family, a home, everyday moments, food, friendship and the warmth of Ramadan. The challenge was not the story. The challenge was: Could we achieve the same creative vision through AI?
The Sound of Identity: Why a Jingle is Essential for Corporate Branding
A well-crafted jingle isn’t just a melody. It’s a strategic branding asset. In corporate communication, where clarity, recall, and connection matter deeply, a jingle can become a sonic signature that stays with your audience long after the screen fades to black…
Why Every Brand Needs a Corporate Film, a TVC, and Digital Content — And When to Use Each
With attention spans shrinking and digital platforms booming, video has become non-negotiable for brands. But here’s the truth many overlook: not all videos are built for the same purpose. Depending on your brand stage, audience, and message, you need the right kind of film, at the right time…
Engineering Excellence in Action: The Story of Bombay Chemical’s Corporate Film
The brief was clear: create a corporate film that not only showcased Bombay Chemical’s advanced manufacturing capabilities but also told the story of their heritage, global reach, and people-first philosophy…
From Script to Screen: The Journey of a Corporate Film
Creating a corporate film is much more than just capturing footage. It’s about storytelling, conveying a brand’s essence, and crafting a lasting impression. At Akki Productions Pvt. Ltd. (APPL), we ensure that each corporate film we produce is a reflection of the client’s vision…
Social Media Advertising: The New Age of Digital Promotions
In today’s fast-paced digital world, social media advertising has emerged as the most powerful way to promote products and services online. With billions of users scrolling through platforms like Instagram, YouTube, and Facebook daily, brands can now engage with highly targeted audiences in real-time…
The Role of the Internet in Corporate Films
Corporate films, once limited to boardroom presentations, DVDs, or private screenings, have now found a global audience through digital platforms. Because marketing is no longer about the stuff that you make, but about the stories you tell…
Why a Well-Crafted Corporate Film is a Game-Changer for Your Business
A well-crafted corporate film is not just a video—it’s a powerful storytelling tool that can elevate your brand, build credibility, and leave a lasting impact on your target audience…
Powering Nigeria's Dreams: Behind the Scenes of Luminous Inverters' TV Commercial
This blog is part of our African Series, where we showcase the work AKKI Productions Pvt. Ltd. has done in collaboration with African clients since 2002. Over the past two decades, we have produced numerous commercials…
A Journey of Trust: AKKI Productions and Atul Auto Limited
Our recent project for Safar Polyfibres Pvt. Ltd. was a testament to this commitment. We had the privilege of creating a Corporate Film for one of the leading Recycle Polyester Staple Fibre (RPSF) manufacturers in India…
Transforming Waste into Value: The Making of Safar Polyfibres Corporate Film
Given Safar Polyfibres Pvt. Ltd.’s position as a leading RPSF manufacturer, our creative team knew the concept had to be exceptional. We embarked on an extensive research journey, reaching out to rag-pickers, garbage sorters, municipalities…
Unveiling the Magic of the Changer Energy Drink TV Commercial
The concept of the commercial revolved around a daring stunt performed by Vivek Oberoi, who is seen jumping over three live helicopters. While the entire stunt was created using cutting-edge CGI technology, Vivek’s performance was nothing short of spectacular…
A Fun-Filled Day at AKKI Productions: The Making of the FarmKing TV Commercial
At AKKI Productions Pvt. Ltd., based in the vibrant city of Mumbai, we have always prided ourselves on creating memorable TV commercials that captivate audiences. Our recent project with FarmKing, a renowned manufacturer of spices and pulses from Rajkot, Gujarat, was no exception…












